Amy Wesly-Choyne is a survivor, mother, wife, and Chief Brand Officer, overseeing all of the United States Tennis Association branding, merchandising/licensing, and content. This includes community tennis and its emphasis on driving the USTA mission and overall tennis participation in this country, as well as all aspects of the USTA’s professional tennis interests, most notably the US Open, which is owned and operated by the USTA. Choyne has been with the USTA for over six years and has over 25 years of prior experience in consumer and B2B marketing within the retail and luxury industries. Amy was diagnosed with esophageal cancer in 2019 and knows firsthand how the disease can impact the entire family. At the time, Amy had a 1-year-old and 5 year old. Amy and her family were fortunate to have a network of people to help lend support to run the household and family. Amy’s desire to pay this forward led her to Here to Serve.