Matt is a PR and marketing professional with 17 years of experience working in the public relations, marketing, and advertising industries in B2B, tech, e-commerce, music, sports, entertainment, and consumer products and services. He’s worked at some of the largest, most well-respected firms in the world (Rogers & Cowan, Golin, Ketchum), creating, executing and managing national and international communications plans and strategies. He has worked with brands such as Nestle, Frito-Lay, Disney, Mattel, Sony PlayStation, TOMS Shoes, and more. A few of his “claims to fame” include promoting the launch of the Cooking Channel network and helping launch the now-popular Butterfinger Peanut Butter Cups – a PR campaign that netted more than 2 billion total media impressions.
Matt has chosen to volunteer for Here to Serve because he has personally been affected by cancer, having lost his father to it in 2004. Additionally, Matt realizes the importance of organizations such as Here to Serve, and believes in their commitment to helping families navigate the difficult journey associated with pediatric cancer.